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Tuesday, 22 March 2022 23:39

Winners of Woolmark Performance Challenge announced

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The Woolmark Company has announced the prize winners for the Woolmark Performance Challenge 2021/22. As per a Fashion Network report, the company selected 12 most promising ideas as finalists from over 400 global entries before judges selected the winners for each category. Claimed to be the “preeminent ideas platform for the sports and performance market”, this year, the Woolmark Performance Challenge partnered with two brands for the first time: Swiss running specialist On, and Italian skiwear firm Salewa.

Caroline Schinle from Albstadt-Sigmaringen University was awarded an internship with On while Harleen Kaur from the Pearl Academy bagged a new Research Opportunity award. Kaur’s submission identified a gap in the market to address the needs of pregnant and post-partum runners, creating activewear that works with, rather than against, the changing body. The idea supports both the mother and foetus in the correct areas, providing coolness when the body temperature rises, and monitoring the baby’s health using a foetal heart rate monitor.

Meanwhile, Dan Winegar from the University of Oregon was selected by Salewa for an internship for his idea that automatically adjusts insulation thickness to maintain comfort during and after exercise. The resultant 3D flexible fabrics can change from insulating to cooling modes depending on the levels of skier activity.

Additionally, IED Milano student Francesco Matera was the €10,000 Woolmark Research Bursary recipient, envisioning a garment that acts like a second skin, adapting to the body in motion. His design uses strategically placed zones of high compression using elastane in seamless knitted garments to support and manipulate the wearer’s muscles and limbs during exercise.