The European Fashion Award FASH took place with a new concept this year, as a reaction to the fundamentally changed study regulations, a new generation and the vital changes in the fashion industry. The Foundation of German Clothing Industry presented the European Fashion Award Fash was presented in In Berlin. The finalists and winners could take a critical view of the fashion industry and have fresh ideas for it.
The winners were: Annika Klaas from Reutlingen University and Maria Presser from AMD - Akademie Mode und Design, Berlin - in categories students and theses. The prizes are each endowed with 2,500 euros and individual coachin. The European Fashion Award Fash took place this year with a new concept. The 20 finalists experienced two days of intensive exchange, networking and mutual learning.
A jury of internationally experienced experts selected the winners of the Fash on the basis of defined criteria the prize is one of the most important international awards for fashion students. The aim of the Foundation of the German Clothing Industry SDBI is to promote young designers by introducing them to business and industry. In addition, the finalists chose a prize winner from among themselves.