Domestic outdoor adventure products maker Wildcraft is pursuing its journey of next phase of growth by raising capital from private equity investors in the next 12 to 24 months to fund its future expansion.

The company plans to shift to being an just an Indian-born firm to one completely relying on talent in India, with its manufacturing in India taking wings and possibly helping in a small way making an impact globally.

Moreover, it would also take the road less taken to reality by becoming the biggest lifestyle player in India this year, beating global majors like Nike, Adidas, Reebok and Puma and crossing the Rs 1,000 crore turnover mark.

In the wake of the pandemic, the company has also forayed into personal protective gear (PPG) category and launched its re-usable PPE coverall (Hz Series of Hazmats) and protective masks 'Supermask', deploying around one lakh workforce as it scales up manufacturing and distribution of these new products.

However, the bigger picture for the company is beyond these milestones and it wants to play its part in building a new self reliant-India in the post-COVID era.