Menswear show Project has teamed up with White Show to launch an exclusive collaboration for SS19 geared towards uniting both American and European menswear markets. The partnership will bring American brands and experiences to the European market. Massimiliano Bizzi, President and Founder of White stated they have always been attentive to international markets, where they have been present for years and continue to invest and promote its DNA and brands exponentially.
The interactions between the shows will give a seamless experience for both US and Italian brands to expand their reach to diverse retailers and media, says Tommy Fazio, men’s fashion director at Project organizer UBM Fashion.
The collaboration will start in Milan at White Man which takes place from June 16 to 18. The experience then travels to Project New York, July 22 to 24. Currently, the partnership will spread through the next two seasons where Project and Magic promoter UBM Fashion and White Show will design retailer matchmaking platforms and offer a curated menswear brand experience for both Europe and the US.
