WaveOn is joining YKK’s network of software partners supporting itsTouchlink® fasteners enabled with Near Field Communication (NFC) technology. California based WaveOn is a software service provider that connects brands and consumers via products. Utilizing NFC technology, WaveOn helps brands turn physical products into rich interactive customer experiences.

By joining YKK’s software partner network for Touchlink fasteners, WaveOn looks to combine its award-winning software with the Touchlink fastener hardware to help brands create unique consumer engagements. Requiring no app or search engine, consumers can access customized experiences with a wave of their smartphone to the Touchlink zipper puller.

WaveOn plans to promote YKK’s Touchlink fastener hardware solution to brand customers as a digital access point that can be designed into their products. By using YKK® zippers with Touchlink zipper pullers, brands can easily add digital connectivity to their products without having to alter their designs.

YKK’s growing network of Touchlink fastener software partners is increasing the number of firms that brands can choose from to help them develop and deploy new consumer experiences and offerings. Specializing in digital consumer product interaction these software partners have developed a wide range of experiences and services ranging from providing product and warranty information to one-on-one consumer engagement to enabling product resale and rental programs.

Another advantage of YKK’s TouchLink fastener is its permanence and durability. The NFC chip is molded into the zipper puller, which completely encases it, making it highly resistant to moisture and breakage.