A highly edited showcase of select international and sartorial brands, Society for International Menswear will be launched by the US-based Wainscot Media on July 17 and 18, 2022, in New York City at the Metropolitan Pavilion.
The event marks the return of the men’s fashion trade shows to New York after a two-year hiatus. The event will be managed by Lizette Chin and Coleman McCartan, Former Executives, InformaFashionaa
In July, Society will launch in sync with the Spring/Summer buying season for top-tier retailers. It aims to be the gateway for international brands wanting to do business in the American market, says Chin, VP and Group Publisher, Wainscott.
These partnership will be instrumental in helping them create strategies to return to business as they recover and rebuild from the pandemic, adds Mark Dowden, CEO, Wainscot Media.
