Taking a plunge into the world of eco-conscious fashion, California-based swimwear brand Vitamin A is launching its ReLux collection, the first collection made from 100 per cent recycled fabric. Developed by Hyosung and Hung Yen Knitting & Dyeing, this innovative material incorporates repurposed fishing nets and recycled Spandex, offering a sustainable alternative to traditional swimwear textiles.
The launch of ReLux responds to a growing demand for eco-friendly swimwear amongst consumers who are increasingly concerned about the environmental impact of their clothing choices.Highlighting this shift in consumer preferences, Mark Sunderland, Vice President-Product Innovation, Swim USA (Vitamin A's parent company), says, with its ReLux collection, the brand offers a product actively contributes to ocean health."
Founded in 2000 with a commitment to sustainability, Vitamin A has consistently ranked among the top five eco-friendly swimwear brands. The brand’s consistent use of plant-based and recycled materials, local manufacturing in California, and support for ocean conservation organisations like 1 per cent for the Planet strengthen its dedication to environmental responsibility.