Victor Herrero has been appointed the new CEO of UK-based shoe retailer Clarks. As per reports, Herrero will assume the role after Hong Kong-based investment firm LionRock Capital completes its £100 million ($139 million) purchase of a controlling take in the company.

Herrero, who had been a non-executive director on Clarks’ board, will take over the responsibility from Giorgio Presca, who has served as Clarks’ chief executive for the last two years. Presca is moving on to pursue other opportunities, according to a press release.

Herrero was chief executive officer of Guess from 2015 to 2019. He also worked with Inditex, the parent of Zara for 12 years. Currently, he is the chairman of Bossini and a non-executive director of Viva China Holdings Limited.

LionRock Capital is reportedly in the process of putting together a new management team to support Herrero.