The VF Foundation invested more than $320,000 towards welfare of garment workers throughout the Asia-Pacific region, including its two most recent grants in India & Cambodia.

Throughout India, garment workers and their children have grappled with challenges wrought by COVID-19. Over 80 per cent of Indian apparel workers surveyed by GoodWeave report they lost their job since the beginning of the pandemic. Many of those people have struggled to put food on the table for their families ever since.

To help those impacted most by the global pandemic, The VF Foundation donated $50,000 to Goodweave for relief work in India. The donation directly funded enough food packs to feed nearly 4,000 families of four for up to one month. Filled with rice, flour, dal (lentils), oil, sugar, salt, as well as soap, the packs provide essential nutrition and sustenance during this critical time. In total, the gift positively impacted approximately 16,000 garment industry workers and their children in Northern India.

The funding for this latest round of gifting was generated primarily from a cause-marketing campaign conducted by VF’s running shoe brand, Altra®. Throughout April 2020, the brand donated the proceeds of one of its most popular running shoes to the GlobalGiving COVID Relief Fund. The VF Foundation matched those dollars two-for-one, which more than tripled their efforts and brought the total donation to 100,000.