Fashion resale platform Vestiaire Collective is spearheading a new ‘Sustainable September’ campaign in Hong Kong, which encourages consumers to opt for second-hand clothes only this month. Similar to Oxfam’s #SecondhandSeptember, which the charity reignited this year to influence more considered apparel purchases, Vestiaire’s campaign has teamed up with environmental charity EcoDrive to slow the cycle of fast fashion.

With pre-loved items from influential figures in Hong Kong to be resold on Vestiaire’s online platform, a portion of the proceeds will be funneled through to EcoDrive. All board members of EcoDrive, along with various other sustainable fashion advocates in the country, have agreed to donate pre-loved fashion items for resale, as to broaden the offering on Vestiaire’s platform.