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US denim brands optimistic about their Back-to-School collections



Though plans on how to reopen schools in the US in fall remain in flux, American Eagle Outfitters CEO Jay Schottenstein is optimistic about demand for back-to-school merchandise. Similarly, its back-to-school merchandise offers Old Navy an opportunity to serve families as its parent company Gap Inc begins to reopen stores across the US.

Old Navy currently operates more than 2,100 stores as mini fulfillment hubs through ship-from-store and more than 500 stores as curbside pickup locations. Additionally, the retailer has welcomed tens of thousands of its employees back to work and expects to have the vast majority of its North American stores opened by the end of June.

Meanwhile, Gap continues to look at merchandising opportunities, though the heritage brand will not step away far from its roots: modern American classics. The brand introduced its first teen denim collection during the pandemic.