As per EcoTextile, the US Cotton Trust Protocol will now be included in Cotton 2040's CottonUP guide, a toolkit designed to help give companies the information they need to make responsible sourcing decisions. Set up by the non-profit organization Forum for the Future, the Cotton 2040 initiative brings together industry standards, brands and retailers, producers and existing initiatives to scale up and overcome barriers to sustainable cotton uptake.

The guide highlights the main sourcing options for sustainable cotton, provides guidance on creating a sourcing strategy, and shares case studies from companies already sourcing more sustainable cotton. US Cotton Trust Protocol is now recognized in the CottonUP guide alongside other sustainable cotton standards including BCI, CmiA, Fairtrade, myBMP, Organic and recycled cotton. ¬The US Cotton Trust Protocol is a new system that provides annual data for six areas of sustainability aligned with the UN Sustainability Goals to enable brands and retailers to better measure progress towards sustainability commitments.