The US Cotton Trust Protocol has added Advance Denim as its new member. The brand’s membership marks a significant step in their ambitious sustainability program which employs advanced technology and innovation to minimize the manufacturer’s environmental impact. It aims to ensure transparent supply chain for its customers by sourcing for more sustainable fibers.
The Trust Protocol is a new initiative that provides fashion brands and retailers with the critical assurances they need to show the cotton fiber element of their supply chain is more responsibly grown. It works by providing member brands such as Gap Inc and Next access to the Trust Protocol credit system to validate consumption of cotton and associated credit; and to aggregate year-over-year data in six sustainability areas: water use, greenhouse gas emissions, energy use, soil carbon, soil loss, and land use efficiency.
Mills and manufacturer members of the U.S. Cotton Trust Protocol play a key role in providing this more secure and transparent supply chain to brands and retailers. As a member, Advance Denim can now provide its customers with all-important confidence about the U.S. cotton in their sourcing mix. Advance Denim joins over 200 other mills and manufacturers as members of the US Cotton Trust Protocol.
