Import data shows, US’ brassieres segment grew by 13.86 per cent in June ’20 over May ’20 and reached $124.30 million. Lifestyle pattern change and demographic dividend, rise in awareness on hygiene, and customization of product portfolios boosted the intimate wear market in the US.

Asia-Pacific emerged as a most potential manufacturing market for intimate apparel due to skilled labor, strong infrastructure, and low manufacturing cost. China is the major exporter of lingerie to North America. China, Bangladesh, India and Sri Lanka were suppliers in June, China the largest shareholder posted 19.47 per cent growth in its brassieres exports to the US to $ 50.10 million.

With $ 24.40 million export, Vietnam occupied the second position in brassieres export to the US. Though exports by the country declined by 30.21 per cent in June ’20 over May ’20.

With 346.38 per cent growth, Sri Lanka witnessed a massive growth with $ 13.26 million worth of brassieres to the USA in June ’20 as compared to only $ 2.97 million in May’20.

Bangladesh also grew ominously on M-o-M basis with 87.28 per cent bra export to the United States. It exported $ 4.34 million to the US in June ’20 as compared to the $2.32 million in May ’20.