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Uniqlo named world’s simplest fashion brand

When it comes to fashion Uniqlo has been named the world’s simplest fashion brand by Siegel+Gale. Siegel+Gale ranks companies for delivering on their promise of simple, clear, and intuitive experiences.

Uniqlo was named the world’s simplest fashion brand due to its philosophy of simplicity, quality and longevity, which resonates around the world. Topping the overall ranking was Netflix, followed by German discount supermarket Aldi, then Google, Lidl and Carrefour. Siegel+Gale’s study reaffirms an increasing demand for transparent, direct, simple experiences that make peoples’ lives easier.

British retailer Marks & Spencer was ranked 77th, followed by department store chain Debenhams at 85, while sportswear brand Under Armour was 87th, and Topshop was ranked in the 94th place. Other key findings were that 55 per cent of people are willing to pay more for simpler experiences, while 64 per cent of people are more likely to recommend a brand that delivers simple experiences. The simplest global brands have outperformed the average of the major indexes by 679 per cent since 2009. The top performers in the study operate in crowded, highly competitive marketplaces. Their ability to consistently deliver their brands with simple, compelling experiences sets them apart. Companies will benefit greatly by keeping it simple for customers. Or suffer the consequences.