Israel based cleantech company UBQ Materials, which develops technologies to transform waste into sustainable materials, will partner up with multinational retail solutions provider Mainetti. The joint venture will see the companies collaborate on introducing eco-friendly and sustainable raw materials for the global fashion industry and retailers.

Founded in 2012 by Chairman Yehuda Pearl, who also founded Sabra, the leading hummus brand in the U.S.; and CEO Jack Bigio, UBQ’s proprietary technology converts residual household waste into a sustainable bio-based substitute for oil-based plastics.

By diverting landfill-destined waste, UBQ’s solution helps prevent methane emissions, groundwater contamination and other social and environmental harms associated with the proliferation of landfills, all while creating a novel raw material with a climate-positive impact. Essentially, the company turns your unwanted leftovers and trash into turtle-friendly materials for the retail world.

With billions of hangers produced globally each year, the impact that this retail mainstay alone can have on the environment is significant.

The development of Mainetti garment hangers containing UBQ material has resulted in hangers with a significantly reduced carbon footprint. These sustainable products are currently pending Cradle-to-Cradle (C2C) certification, which is a globally recognized measure for the production of safe and eco-friendly products.

Mainetti’s exclusive collaboration with UBQ for hangers offers brands across the fashion and retail industries a cost-effective method to significantly reduce their carbon footprint and a new way to put action towards the current waste crisis.

It also provides these brands with another route to connecting with consumer audiences who are armed with information and whose buying habits are an extension of their environmental values.