American denim and sportswear brand, True Religion has appointed Scott McCabe as its new Senior Vice President-Ecommerce. McCabe has over 25 years experience with some of the most renowned omnichannel retailers including Columbia Sportswear, Tailored Brands, Macy’s, GAP, and Banana Republic.
His most notable achievement was with Columbia Sportswear, where he helped the company triple its ecommerce business. He was also responsible for continuous double-digit year over year revenue and operating income growth of the company. Under his leadership, the company’s active loyalty memberships grew by 65 percent while revenues generated by Customer care as well through chatbot integration also increased.
McCabe’s focus on customers needs alongwith his broad expertise in performance marketing, customer acquisition, and loyalty will help True Religion triple online revenues and achieve 50 percent ecommerce sales penetration by 2025, says Michael Buckley, CEO, True Regilion.
