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Trend of yoga pant like products catching up

A global premium denim jeans market research says the trend of yoga pants like products is growing as 2020 forecasts say these products are in demand. Levi's has launched a new line of stretchy jeans and also opened new research lab to investigate new ways to make stretch pants to capture the market share, many other companies are in the same pursuit.

The analysts forecast global premium denim jeans market to grow at a CAGR of 8.09 per cent between 2016 and 2020. According to the premium denim jeans market report, one driver that will lead to the growth of this market is the preference for recycling jeans from plastics and other materials.

Sustainable jeans are not only a concept for the developed nations but are also gaining prominence in developing countries including India and China. Indian designers have developed eco-friendly denim that is manufactured using 100 per cent organic cotton without using bleach. One such example is its label 11.11.

Asia-Pacific (APAC) will be the fastest growing premium denim jeans market during the estimated period. In this region, China will emerge as the key revenue contributor to the region's market. The widespread availability of premium denim jeans has resulted in the momentous growth of the market, especially through online sales channels.

Factors such as the increasing penetration of premium denim jeans brands and their rising awareness among consumers are also driving the prospects for market growth in the region. Skinny jeans constitute the highest selling segment in the market due to their comfortable material, which allows flexible movement and versatility.

The women's premium denim segment dominated the global premium denim jeans market and will retain its dominance over the predicted period. Individuals belonging to the age group of 18-34 years are the primary consumers of premium denim jeans. Women customers follow the style trends through magazines and social media and perfect fit and style are the major factors that drive these fashion conscious shoppers. The introduction of four-way stretch, softer cotton, and other unique features such as heat teach, anti-odor, and windproof lines in denim jeans will attract more female buyers over the next four years. The following companies like LVMH, Gap, Kering, PVH, Levi Strauss, VF, Armani Exchange, Citizens of Humanity, Dkny Jeans, DL 1961, Differential Brands, Naked and Famous Denim, Paige Denim, Guess and William Rast are the key players in the Global Premium Denim Jeans Market.

 
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