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Friday, 13 March 2026 07:16

G-III Apparel accelerates direct-to-consumer shift as License exits pressure top line

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G-III Apparel Group is navigating a high-stakes transition, reporting a 7 per cent decline in sales to $2.96 billion in FY25. This decline was primarily driven by the scheduled wind-down of its massive Calvin Klein and Tommy Hilfiger licenses. Despite this revenue contraction, the New York-based fashion house is successfully reclaiming its narrative through its ‘Big Four’ owned brands - DKNY, Donna Karan, Karl Lagerfeld, and Vilebrequin. These labels now account for 60 per cent of total revenue, up from 50 per cent last year, reflecting a deliberate shift toward higher-margin, full-price sell-throughs. Donna Karan, in particular, emerged as a standout performer with 40 per cent Y-o-Y growth, boosted by high-profile marketing featuring Adriana Lima and Joan Smalls.

Navigating external headwinds and operational overhauls

The transition phase faces immediate friction from a volatile retail landscape. Fourth-quarter results were impacted by a $17.5 million bad debt expense linked to the Saks Global bankruptcy and $65 million in unmitigated tariff costs. To protect future profitability, management has initiated a cost-savings program targeting $25 million in run-rate efficiencies by fiscal 2028. Fiscal 2026 was a pivotal year of reshaping our portfolio, stated Morris Goldfarb, CEO, noting, the company maintains a robust $900 million liquidity cushion to fund its pivot toward digital-first distribution and international expansion.

G-III is a global fashion leader managing a portfolio of over 30 owned and licensed brands. The company is currently executing a multi-year strategy to replace approximately $1 billion in expiring licensed revenue with high-growth owned labels. With a clean inventory position and a new quarterly dividend program, G-III is focusing on lifestyle category expansion in North America and luxury beachfront residences under the Karl Lagerfeld brand globally.