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Monday, 14 March 2022 12:20

Tranoi trade shows scale up operations

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The recent edition of fashion and accessories trade shows, Tranoi, held in Paris from March 4 to 7, scaled up operations after two years of small format shows. As per a Woman’s Wear Daily report, Tranoï returned to its original Bourse venue with around 90 exhibitors. Focusing on accessories, the event hosted around 259 brands.

Footfalls at Première Classe, Maus declined between 20 and 25 per cent compared to March 2020, the last full-scale edition of the event. Adopting the showroom type model, Only Woman featured just 10 labels. Newcomers made up around half the selection at Tranoï, and roughly 60 at Première Classe. There was an increase in participants from abroad. Nine designers form the Seoul Fashion Week participated in Tranoi.

Tranoï also featured a selection of Italian designers returning for the first time since the pandemic, as well as labels from Hong Kong under the Fashion Farm Foundation, including Central Saint Martins graduate Celine Kwan, who presented her first collection of colorful 1960s-inspired designs, and Rickyy Wong Studio. There were three labels from Georgia. Lilia Litkovskaya, one of very few Ukrainian designers who made it to Paris — without her collection — used her booth to raise awareness about the war and the unfolding humanitarian crisis in her homeland, displaying a giant Ukrainian flag adorned with flowers and QR codes linking to the works and profiles of her compatriot photographers, artists and designers

Première Classe showcased the work of African designers in a central space thanks to WSN’s partnership with accelerator Birimian. They included Christie Brown, from Ghana; Rich Mnisi, from South Africa, and This is Us, from Nigeria.