Organizers of Paris fashion trade show Tranoï have cancelled the upcoming edition scheduled to be held during Paris Fashion Week from October 2 to 5, reports Sportswear International. Instead, Tranoï has launched a digital platform, Tranoï Link, which has registered 250 concept and department stores from around the globe including renowned names such as Galeries Lafayette, United Arrows, Biffi, Lane Crawford and Nitty Gritty.
It will showcase 60 ready-to-wear and accessories brands including emerging designers and international brands such as Coralie Marabelle from France, YanJiang Studio from Switzerland, Alufai from Taïwan and Orange Culture from Nigeria among others.
Tranoï Link offers fashion brands their own B2B site where they can promote their collections and share news with the audience. Buyers can search for products for current or upcoming seasons, discover brand innovations such as drops and collaborations and get ideas from weekly fashion editorials and advice.
