Denim brand Tonello and designer Piero Turk jointly launched a new sustainable denim collection at the Kingpins24 show. The collection offers 18 exclusive and contemporary denim pieces treated with the brand’s new finishing process known as The Laundry (R )Evolution.
The process involves only two technologies in the entire finishing cycle, reducing waste and optimizing resources: LaserBlaze, and The All-in-One-System. The Metro software processes real data, in real time to check all laundry consumption, optimizing processing times and improving performance.
The all-in-one system performs all washing operations by integrating four sustainable technologies into a single machine: ECOfree 2, which uses ozone in both the water and air; NoStone® for authentic and pumice-free stone-wash effects; UP, for washing processes with at least 50 per cent less water; Core, a nebulizing system improving performance and reducing water consumption.
As a result of The Laundry (R )Evolution, Tonello developed two innovative and patent-pending processes: OBleach and Wake. OBleach is the new Tonello process, which uses only ozone with an authentic, sustainable and cool bleach.
Wake is the first totally natural dyeing system that uses only plants and biodegradable vegetable waste like flowers, berries and roots, without harmful chemicals additives.
