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Friday, 11 February 2022 14:54

Tokyo Fashion Week to hold live shows by 30 of 54 participating brands

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More designers in Japan are returning to physical trade shows, as seen from the upcoming Tokyo Fashion Week, scheduled with 54 brands. The first trade shows to return to live audience in two years, Tokyo Fashion Week will include live shows by 30 of the participating 54 brands. Other shows, scheduled to run between March 14 and 19, include Toga and Tomo Koizumi that will be supported by headlining sponsor Rakuten as a part of its By R program.

Brand Blackmeans will hold its first runway show as a part of the Tokyo Fashion Week. The event will be supported by the Agency of Cultural Affairs of the Japanese government. Brand Bed JW Ford will organize a show in collaboration with Launchmetrics utilizing 4D volumetrics. Even brands opting for digital presentations, will hold press events to interact with journalists, discuss their collections and answer questions. The event will feature over 50 Japanese brands while it will be attended by only two brands from Taiwan.

The upcoming fall season will take place after the other major fashion weeks, in order to not conflict with events such as Pitti Imagine Uomo.