Timberland has launched Timberloop- its product take-back program. The” policy encourages customers across the US to return any Timberland apparel, footwear or accessories to give them a new life.
Through this program, Timberland aims to refurbish a few of its products and sell them on a resale site later in 2022. It will also disassemble other used products and reuse a few of their parts. The program will include markets in Europe, the Middle East and the Asia-Pacific region later this year.
As a financial sweetener to encourage the brand’s customers to participate in this circularity program, customers who participate in the Timberloop plan will score 10 percent off their next purchase.
Susie Mulder, Global Brand President, says the program is a huge step as it work towards its vision of a more equitable and green future.
Timberland has also furthered its investments in regenerative agriculture while striving to ensure social impact can occur across its global supply chain in nations such as Haiti.