Taking its Wool Lab online, the Woolmark Company has launched a new platform called the Wool Lab Digital. The new platform for fabric and yarn is dedicated to the innovative essence of the curated sourcing guide, reinventing its offering to meet the needs of the global industry

While the structure and functionality of the digital platform have been adapted, the core of The Wool Lab remains the same. It is freely accessible to everyone in a dedicated area of www.woolmark.com. To access this platform, users need to register and will then be able to go through the guide and choose a selection of wool fabrics and yarns in which they’re interested. They will immediately receive an email with the details of their chosen swatches along with the contact information of the applicable manufacturers that the user can contact to request samples.

The Wool Lab Digital will present four macro-trends and will suggest fabric innovations that are most suitable. Two of the macro-trends will be released on the platform in February, with the other two coming in May. The first two are In Motion, which is dedicated to clothing for people who are always on the move, whether for work or leisure; and Hybrid, dedicated to hybridization in all its facets.