A global leader in developing fiber and technology solutions for the apparel and personal care industries, The Lycra Company made a comeback to Intertextile Shanghai with an exclusive global preview of its latest innovations in denim fabrics.

For the first time, the company's booth features an open-concept co-creation space designed to foster collaboration. Four key industry partners join The Lycra Company in this shared exhibit space, located in Hall 4.1 (Booth E56). This area is part of a larger 788-sq-m pavilion, which also includes 18 co-exhibitors. The impactful and visually striking design brings the new All In Lycra brand positioning to life, creating an immersive experience for visitors.

This new positioning highlights the company's commitment to helping partners stay competitive with advanced fiber solutions that enhance their products' capabilities.

Visitors to The Lycra Company’s booth can explore the company innovations like the Lycra Vintage FX denim technology, bio derived Lycra Ecomade fiber, Lycra FitSense denim technology, Coolmax EcoMade Fiber and Thermolite Ecomade fiber.

The four partners in the open pavilion showcase Lycra fiber across the value chain—from yarn to finished garment.

A leading global fiber and technology solutions provider to the apparel and personal care industries, the Lycra Company is committed to offering sustainable products using renewable, pre-, and post-consumer recycled ingredients that reduce waste and help set the stage for circularity. Headquartered in Wilmington, Delaware, United States, it owns the Lycra, Lycra Hyfit, Lycra T400, Coolmax, Thermolite, Elaspan, Supplex and Tactel brands.