Starting from August 25, the first digital edition of Inspiramais, a material design salon for fashion, was organized by Texbrasil, a partnership between Abit (Brazilian Association of the Textile and Apparel Industry) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency). With the theme “Free Spirit”, Inspiramais includes virtual business roundtables, lectures, showrooms and materials research. Representatives of retailers Cornejotex, Rondina, Lemon, Formfit and Johanna Ortiz participated alongwith 11 brands including Lunelli, MaciasTêxtil, RVB, Rhodia, Kirimure, Innovativ, Sancris, Castanhal, Ecosimple, Hi Etiquetas, and Audaces.

The idea of the event was to promote an exclusive experience, with the possibility of getting to know launches and products, participating in the entire program and conducting direct business with companies in the virtual environment. It focused on the presentation of innovative products, virtual stands and the presentation of color charts.

Another of its highlight was + Estampa, which presented the work of studios that sell illustrations, designs, patterns and prints, offering the market new materials, textures and sensations that will provoke new perceptions by the public. The + Estampa project is carried out by the Brazilian Association of Companies of Components for Leather, Footwear and Artifacts (Assintecal), the Brazilian Association of the Textile and Apparel Industry (Abit), the Brazilian Tannery Industry Center (CICB) and the Brazilian Export and Investment Promotion Agency (Apex-Brasil).