The second quarter sales of British luxury fashion retailer Ted Baker surged by 50 per cent. The retailer attributes this jump to scaling back on the aggressive promotional activity of 2020.
Additionally, the clothing retailer’s retail revenues rose by 30 per cent in the quarter that ended 14 August 2021. However, when compared to the second quarter of 2019, it was a fall of 30 per cent.
The retailer has attributed the good Q2 numbers to the strong performance at its stores in the US and UK shopping centers as well as in its US concessions.
Notably, Ted Baker’s sales made through bricks-and-mortar stores more than doubled when compared with the same period last year. However, when compared to Q2 2019, the fall was 45 per cent.
E-commerce sales slumped by 25 per cent year-over-year and accounted for 39 per cent of retailer’s overall retail sales. Its footfalls continue to be below prior levels and are stronger in out-of-town and regional locations, where the retailer runs smaller stores.