Transforming climate from foe to friend can be a golden opportunity for the fashion industry, say Julie Roche, Chief Financial Officer, Burberry.
As per the National News Report, Roche says, luxury brands can be in the vanguard of this transformation as their products are durable and supply chains are very well established".
To achieve this, the industry needs to set aside traditional rivalries and commercial instincts must be set aside, she adds.
According to Roche, Burberry aims to be a sustainable fashion bellwether and climate positive by 2040, making it the first luxury brand to set this goal.
Its really important just to start the measurement process, she said.
For Burberry, most improvements need to be made is in the 'scope 3' category, which accounts for more than 90 per cent of its emissions, Roche opines, the brand needs to firmly focus on sustainability,
She also scotches the notion that the interests of the environment and those of the economy are mutually incompatible. Making more thoughtful purchases can actually save customers money, she adds.












