Marc Lewkowitz, President and CEO, Supima Cotton says, the 2021-22 outlook for the crop looks good despite the large drop in planted acres this year. Demand for Supima Cotton is growing and more brand partners are looking to position messaging and marketing about the extensive efforts they make to do the hard work to ensure authenticity and responsibility around their products in order to deliver upon their brand promise to their customers. There has been strong consumer support for the brand and its retail partners in the US and abroad to message and share responsible and informative information around their Supima branded products.

Supima Cotton will also hold the second digital edition of the Supima Harvest Symposium from November 16-18. This year’s edition will feature new tours of Supima farming, processing and classing that will provide insights to both current and prospective Supima customers.

As per the latest production report by USDA production of ELS (Extra Long Staple) cotton is expected to decline this year to only 371,000 bales. This is the lowest figure in the last 20 years and a reduction from last year’s 546,500 bales of production.