Stussy has named Shein in a trademark infringement and counterfeiting lawsuit. filed in a federal court in California, As per The Fashion Law report, Stussy alleges that its trademarks – including (but not limited to) its stylized brand name – are being knowingly and intentionally infringed by Shein to cause confusion and divert customers” away from Stussy for its own benefit.

Stussy claims that Shein is on the hook for trademark infringement and counterfeiting, trademark dilution, and unfair competition in connection with its sale of products that bear “copies and close reproductions of the Stussy trade marks.” By making use of the Stussy mark in a way that is “virtually identical to the genuine Stussy marks” on apparel and footwear, Stussy claims that the Chinese fast fashion giant’s use goes beyond trademark infringement and meets the higher bar of counterfeiting. However, “in order to hide [its] counterfeit products, Shein avoids using the term Stussy’ in connection with [the listings for its counterfeit Stussy products, claims Shein