The Sri Lankan Joint Apparel Association Forum (JAAF) at its 15th Annual General Meeting, launched a new website and logo. The logo contains the face of a lion, an animal symbolic of our culture. Highlighting India’s diversity, the lion’s mane sports several colors such as maroon, saffron, orange and green, representing the country’s rich mosaic of ethnic and religious identities.
The lion’s mane has 10 elements, representing the country’s position as a global hub for apparels on comprehensive fronts related to its business starting from education, conceptualisation, design, supply chain management, digitalisation and creativity, making, finishing and logistics embracing the entire value chain providing seamless solutions.
On this occasion, the industry aligned itself to be the forerunner in the national development spreading the message that the Sri Lankan brand image is based on its ethical sustainable and compliance footing.
