With input from over 3,500 exhibitors, buyers and partners, Spring Fair, the leading Home and Gift show, Spring Fair will become a four-day show. The new show dates run from February 06, 2022=February 09, 2022 at NEC Birmingham and will include the introduction of late-night openings until 7.30pm on the Sunday and Monday.

Simon Lau, Event Director, Spring Fair, says: “Buying behaviors have changed in recent years and visitors have communicated that they welcome a 4-day show and that a more condensed few days with the same number of talks, demonstrations, and meetings would make it a more dynamic and action-packed event. We are also really pleased to introduce two late night openings. A trend common in retail already, the additional opportunities to trade will greatly benefit visitors attending for one day only.”

Sarah Ward, CEO, The Giftware Associationadds: “This change has been a long time coming, driven by collaboration and feedback from the community with the aim of delivering a better return on time and investment for both exhibitors and visitors alike. Spring Fair is still the largest and longest home and gift trade show in the UK, and I’m excited by the prospect of late-night shopping!”

New initiatives introduced at the show focus on newness and delivering improved return on investment and return on time. Curated Meetings will offer dedicated networking and facilitated, pre-approved and pre-booked meetings between exhibitors and buyers.