The Sri Lankan Apparel Exporters Association (SLAEA) has launched a new website and logo to increase supply chain transparency and emphasize on its ethical practices to attract buyers and increase standards in order to improve the industry’s brand image. As Aroon Hirdaramani, Chairman says, the new website highlights the association’s capabilities in sustainability, technology, and its strategic relevance as a worldwide sourcing destination. He added, the new logo and website will significantly aid SLAEA’s industry’s marketing efforts.

The logo represents the teardrop shape of Sri Lanka, the female workforce of the industry and a pearl to signify the island’s identity as the pearl of the Indian Ocean. SLAEA will use the website to project the whole industry on one platform in which buyers and investors can easily access.

The Sri Lankan Apparel Exporters Association (SLAEA) is the pioneer association representing the country’s apparel exporters. The association’s membership accounts for over 70 per cent of the country’s apparel exports.