US sneaker brand Skechers, which opened a flagship store in Munich, plans to open another store in Berlin. As per a Sportswear International report, the store will spread over two floors and span 1,000 sq mt. It will have a digital screen in the entrance area to display Skechers collections to passers-by. The store’s interiors will have a mid-century modern inspired design with sustainable features such as LED lighting and energy efficient air conditioning.
Numerous graphic displays advertising collections of lifestyle and performance footwear and apparel will be flexibly customized to display seasonal campaign motifs. In total, Skechers has over 3,770 stores in 14 German locations besides its own online store . For the time being, Skechers will limit new openings to stores, which were in the planning stage prior to COVID-19. A North American lifestyle and performance footwear brand, Skechers was founded in 1992 and is now the third largest athletic footwear brand in the United States.