Shanghai Municipal Commission of Commerce has informed that the 2021 Autumn/Winter Shanghai Fashion Week will kick off on April 6 to further energize the consumer market.
As per Global Times, retail sales in Shanghai grew by a 48.6 percent year-on-year in the first two months of 2021, higher than the country's average pace in the same period, said the commission.
Over 60 percent of the brands participating in the fashion week had seen marked sales growth in 2020, with nearly 40 percent having opened new bricks-and-mortar stores.
With strict epidemic prevention and control measures in place, next month's event will launch over 100 new products offline. It will also launch products online thorugh a newly-created event called "Shanghai Fashion & Lifestyle Carnival" to promote domestic brands and designers.
Debuted in 2003, Shanghai Fashion Week has been a significant fashion showcase, trade, and exchange platform in Asia. It went fully digital after the COVID-19 pandemic a year ago and was rebooted offline in October last year.
