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Thursday, 15 April 2021 14:49

Shanghai Fashion Week concludes successfully

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Shanghai Fashion Week concluded successfully with over 100 live shows, livestreamed consumer-facing sales events, showrooms and trade shows.

As per Business of Fashion, this Autumn Winter 2021 edition was the second in-person fashion week hosted in Shanghai since China re-opened following its most serious outbreak of COVID-19 infections in the first quarter of 2020.

According to figures from the official Mode Shanghai trade show, the number of buyers at this edition, versus October, was up 153 percent. Many brands on site also reported an increase in orders, with young UK-Shanghai label, Nikita Cai up 300 percent, cashmere-focused Byarn seeing a 60 percent rise and Han Lu Lu reporting a 30 percent increase in orders.

Established Chinese brands, including Comme Moi, Leaf Xia, Yes by Yesir and Dawei, staged runway shows, while the Labelhood platform for independent designer showcases ran concurrently at the Tank Museum in Shanghai’s arts and cultural West Bund hub with featured designers including Angel Chen, Shushu/Tong, Private Policy and Oude Waag.

International brands also took the opportunity to leverage the visibility of Shanghai Fashion Week to stage their own events, with Dior hosting its first show for a womenswear pre-collection anywhere in the world as part of the Shanghai Fashion Week schedule.