The 2022 Fall/Winter edition of Korea’s largest fashion event, Seoul Fashion Week will be launched on YouTube’s official fashion and beauty channel according to the show’s organizer, the Seoul Metropolitan Government. As per a Korea Herald report, Seoul Fashion Week will be introduced through the global streaming platform’s vertical.

The YouTube Fashion & Beauty channel features videos of international runways, fashion shows’ backstage, insights on hair and makeup from the fashion world and celebrities, along with clips of designers, models and red carpets. It has about 1.5 million subscribers so far. Seoul city government has collaborated with the YouTube channel to enhance the fashion event’s position to one of the top five fashion weeks.

The partnership will focus on uploading collaborative content related to the Seoul Fashion Week on the channel. It will also share reviews of products by the fashion week-featured designers. Seoul Fashion Week is held every March and October, along with a biannual series of global fashion weeks. The 2022 F/W Seoul Fashion Week will be held March 18-23 in an online-offline hybrid format. It will mark the first time in three years the fashion show will take place offline amid the lingering COVID-19 pandemic.