The Seoul city government has signed a MoU with the official trade fair of Paris Fashion Week, Tranoi to help South Korean designers expand to the European fashion market. The MoU will focus nurturing of global fashion brands and developing the fashion industry. The two sides will support the European expansion of promising Korean fashion brands through various channels, including fashion shows.

During the last Tranoi trade fair, Seoul operated a special booth featuring Seoul Fashion Week, held earlier this month, the Paris Fashion Week witnessed participation by Korean designer brands. The MoU will boost Korean fashion industry's overseas expansion and lay out a basis for overseas exchanges and cooperation for Korean fashion designers, in Paris.