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'Scotch & Soda' to open 15 new stores across Europe


Dutch fashion brand Scotch & Soda plans to open 15 new physical stores and seven new concessions by year-end across Europe, Asia-Pacific, North America, and the Middle East.

As per Fashion Network, this will include new directly-operated and franchise stores in key global cities such as Paris, Madrid, Philadelphia, Charlotte, Gothenburg, Riyadh, Mumbai, Bucharest, Dortmund, Stuttgart, and Perth.

The brand plans to launch its first digital store on Tmall in China. It recently also launched its Weibo, Little Red Book, WeChat, and Douyin social media accounts to drive awareness in the country. The label is also adding new products for the upcoming festive season and for SS22.

These include a reporter bag and a cross body in faux leather and a functional foldable tote bag made with recycled nylon. Each of these items will feature its new brand identity, and three new styles of bags will be introduced to celebrate the new logo. Their styles will be exclusive to its franchise and directly operated stores as well as online for the first season.