Scotch & Soda has launched a new store expansion program. As per Fashion Network, the company plans to l open 15 new standalone locations over the next six months, as well as 12 concessions.

The company has also unveiled a new brand logo that reflects the brand’s design ethos of connecting the expected with the unexpected, celebrating the power of self-expression and liberal thinking of Amsterdam, the city where the brand was born.

Designed in collaboration with A Studio in New York, the new identity was revealed on the brand’s social media channels, website and dedicated app, as well as in several new stores, before launching on collections in November with the SS22 offer.

The store opening plan started with Utrecht in the Netherlands and will be followed by Westfield’s Mall of the Netherlands in Leidschendam on March 18, as well as the brand’s largest flagship worldwide opening in ‘s-Hertogenbosch. It will also open two stores in Germany, while a store in Ukraine will open in May.

Further the company will open two stores in Poland by October. It will open a store in the US in September, while a store in Israel will debut next month followed by Qatar, UAE and Kuwait. In Asia-Pacific, a new franchise will open in April in Mumbai, India, as well as in October in Perth, Australia.

The brand is also adding new showrooms and offices in Shanghai and Milan this spring.

The new stores will have strong sustainability features and the company will increase the responsible standard of materials used in its collections to a minimum of 50 per cent of these materials.