River, a multi-designer brand launched by Amazon Fashion in partnership with DBS Lifestyle LLP launched ‘season one’, its maiden collection featuring 270 styles, online on Amazon India on October 1. The brand features four different product lines, each one created by a well know fashion designer, with clothing and accessories for men and women.

Couturier and traditional wear designer JJ Valaya created a women’s and menswear line ‘Royal Sport’ which features simple yet sharp tailoring and a formal colour palette. Notable items include shirt dresses and sculptural jackets for women.

Manish Arora’s line for River, ‘Disco Gypsy’, features Arora’s signature bright and modern take on Indian design. Printed casual wear for men and women is decorated with multi-coloured paisley and star print designs.

Suneet Varma’s womenswear line ‘Garden of Eden’ draws its inspiration from nature with a line of sarees featuring floral motifs. Finally, Akash N Soni’s menswear line ‘The Millennial Man’ sees the designer explore a more modern and youthful take on his classic design aesthetics.