Italian denim brand Replay has launched a men’s and women’s denim range made entirely from recycled, recovered or repurposed materials. The new Hyperflex Re-Used collection comprises stretch jeans made from recycled polyester. Replay is also creating regenerated CCS-certified cotton. The company estimates 10 per cent of virgin cotton fibers are lost in an ordinary spinning process.

For men, the Hyperflex Re-Used collection offers 11.5 oz. straight-fit jeans in deep indigo, overdyed black slim-fit and skinny jeans. The women’s line includes a skinny fit and a super-high-rise skinny fit available in indigo, black, and medium and dark gray. The jeans retail for €150 or approximately $175.

The collection builds on Replay’s other sustainable efforts such as the Hyperflex Bio, a range of its bestselling stretch jeans made with organic cotton, recycled fabric and recycled PET bottles. Recently Nu-in also introduced its 100 per cent recycled Denim collection, made with a combination of pre- and post-consumer cotton waste that comes from production cut-offs and discarded clothes.