US fashion brand Reformation plans to launch a new denim collection in partnership with traceability solutions provider FibreTrace. This collection will enable Reformation to offer customers new insights into its manufacturing processes. FibreTrace tags textiles with a unique pigment that can be tracked throughout apparel supply chains and authenticated in the finished good.

Last month, FibreTrace released an integrated benchmarking tool that collects and aggregates previously uncaptured impact data from farms, including carbon emission, water use and energy consumption. Its Fibre Impact Module (FIM) – billed as a global first – captures primary data from raw material sourcing stage and continues to harvest data as it’s passed around during production. Looking ahead, Reformation aims for new collaborations to make product data publicly available.