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Tuesday, 12 April 2022 18:28

Reformation launches new collection from recycled fabrics

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Los-Angeles-based brand Reformation has launched Circular Denim, a collection made with fabrics comprising 20 per cent recycled scrap cotton and 80 per cent FibreTrace Cotton. As per a Sourcing Journal report, the collection has been launched in collaboration with Turkish denim mill Bossa and Strom, a fully vertical manufacturer and laundry also based in Turkey. Both companies are known for their sustainable denim production. Strom uses ozone technology to reduce the laundry’s water, chemicals and energy consumption, while Bossa employs a zero-waste life cycle.

The styles introduced in the collection include a V-neck mini dress with font snaps, utility overalls, pleated trouser jeans and relaxed jean shorts. The Cynthia high-rise jean, Ref Denim’s best-selling style with waitlists of nearly 9,000, is also a part of the collection.

All these garments are 100 per cent recyclable through the brand’s RefRecycling program. The program encourages consumers to return preowned Reformation brand denim, footwear, sweaters and activewear at any of its retail locations or request a shipping label on its website and receive $10-$25 in credit per item.