Reebok has hired Karen Reuther as global creative director. Reuther will provide brand-defining and consumer-relevant creative leadership across all design disciplines, including brand identity and design implementation, across every brand and consumer touch point. She will partner with Reebok’s product and marketing teams to deliver fitness and style-based products.
A BA in industrial design from Purdue University and an MBA from Lesley University, she is a frequent speaker and lecturer at universities and events. She spent 12 years at Nike, including as global creative director, where she led global design strategies for the brand across footwear, apparel and equipment. Most recently, she was creative director and brand psychologist at Cast Collective, a collective of consultants working in the areas of design, innovation and technology. At Cast, she served clients including Puma, Vans, Timberland, Pantone, Piaggio Fast Forward, TJX Corporation, Everybody Fights and IDEO.
Her expertise, vision and leadership skills will guide Reebok’s design excellence, inspire creative rigor and craft and deliver a unified global design strategy. She aims at helping Reebok merge the past and the present–bringing fitness and fashion together to create the very best products on the market.