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PVH appoints new board members

  

PVH Corp has appointed Allison Peterson, Chief Customer Officer, Best Buy Co, and George Cheeks, President and CEO, CBS Entertainment Group, to its Board of Directors. The company believes their deep experience in successfully navigating consumer disruption will help PVH evolve as one of the world’s largest apparel companies. Having a proven track record of delivering strong consumer engagement fueled by strategic marketing, cross-channel experiences and brand positioning, Peterson will be responsible for the customer strategy, consumer insights and research, experience design and membership/loyalty for Best uy. She will help the company to build its digital presence to align with new consumer behaviors. She has earlier worked with major retail corporations like Target Corp and Best Buy where she held several leadership postions including Chief Marketing Officer and President of E-Commerce.

With over 25 years of experience in the media and entertainment industry, George has a deep understanding of how an iconic brand grows with its audience in the context of changing distribution, culture, lifestyles and preferences. Currently engaged with the CBS Group, he has previously served in various senior executive positions at NBC Universal. Most recently, he was Vice Chairman, NBC Universal Content Studios.

Both appointments will be effective from January 26 and March 22, 2021, respectively. PVH also plans to appoint Stefan Larsson, President PVH Corp., to the Board as part of its previously announced CEO succession plan.

 
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