As per a Bain & Company report, five qualities that will define a sustainable luxury brand in 2030 include: brand purpose, growth decoupled from volume, a fully transparent and traceable supply chain, real inclusivity and a bottom-line driven by sustainability. The report affirms, in future, luxury will be defined by growth decoupled from volume increases. It will focus on the resale and rental models with reselling lifting a luxury brand’s profit margin by 40 percent and its revenues by 65 per cent.

The rental model will also represent similar gains as a single luxury item will earn 41 per cent profit through the model besides acquiring new customers. The report also focuses on assembling more diverse boardrooms and re-centering inclusivity by working with ‘think-fluencers’ who are a channel of communication between the brand and customers.

The report believes, Gen Z will reward brands that have a positive impact on the environment and society. Visual supply chain maps are also a vision of the future, capturing trends toward localized, digitized and verticalized supply chains. According to the report, sustainable luxury, will also endorse brands that give detailed product end-of-life information.