After a two-year hiatus, UK’s largest fashion trade show Pure London plans to make a comeback in 2022. The fair plans to hold its SS23 edition at Olympia London from July 17 to 19, 2022. The show will feature a host of new and returning brands, including: One Hundred Stars, Brodie Cashmere, Onjenu, Lily & Me, My Doris, Meraki Beach, Blank, Jayley, Alpe, Sonatachic, Joko Edu.

The trade show will hold a standalone show for the first time since the beginning of the pandemic. It was forced to cancel physical shows due and launch a digital platform amid lockdowns and travel restrictions. The show will be held alongside contemporary womenswear trade show Scoop as a hybrid event.

Julie Driscoll, Divisional Managing Director-Fashion, Hyve Group, organiser of Scoop and Pure London says, the show will continue to provide a global platform for womenswear, footwear, jewellery and accessory brands and designers, and as it comes back home to Olympia we want to ensure we are creating a show for the industry.

For the upcoming show, the iconic Olympia London will be split 9nto various sections: womenswear; footwear and accessories; Pure Origin, the section for garment, fabric and supply chain sourcing; Pure Lab, an area for emerging designers; and Pure Jewel, a new section for jewellery brands.