UK’s leading and most unmissable trade fashion buying event Pure London returns to Olympia London on the July 17-19, 2022. The event has announced its investment in an extensive International program incorporating a comprehensive agent network in over 30 countries. With governments in many markets using events to drive exports post-pandemic, the new international team is also securing subsidies from key countries including France and Poland to bolster its international brand offering.

Robert Sapwell, European Development Director, UK Division, Hyve Group plc says “The international agent network is a huge investment which we have built up during the last 18 months enabling Pure London to be the most international market leading event in the UK.

In partnership with Business France and Team France Export, the ChèqueRelance Export ‘Choose France’ program covers 50 per cent of eligible expenses up to €2,500 for French brands to exhibit at Pure London, with all participating stands featuring a ‘Choose France’ logo offering a recognised guarantee of quality.

The Pure London International team will be working to secure more subsidies across its agent network which currently spans 33 countries including France, Romania, Italy, Poland, Bulgaria, Belgium, The Netherlands, United States, Canada, Australia, New Zealand, most of South America, Croatia, Serbia, Montenegro, Bosnia & Herzegovina, North Macedonia, & Slovenia, Greece and Lithuania.